Facebook Stories are short user-generated photo or video collections that can be uploaded to the user's Facebook. Facebook Stories were created on March 28, 2017. They are considered a second news feed for the social media website. It is focused around Facebook's in-app camera which allows users to add fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. The content is able to be posted publicly on the Facebook app for only 24 hours or can be sent as a direct message to a Facebook friend. "As people mostly post photos and videos, Stories is the way they’re going to want to do it," says Facebook Camera product manager Connor Hayes, noting Facebook's shift away from text status updates after ten years as its primary sharing option. "Obviously we’ve seen this doing very well in other apps. Snapchat has really pioneered this," explained Hayes. Facebook has seen much success through other applications like Snapchat and Instagram, especially since Facebook bought Instagram for $1 billion in 2012.